Inspiration
The inspiration of the master artisan at Dewa Thai Fabric Academy stems from a determination to elevate “Tai textiles” to be widely recognized—not only at the local or national level, but also in international markets and the online sphere. She sees that local handwoven fabrics hold value and captivating stories which, if presented effectively, can attract the interest of younger generations as well as consumers both in Thailand and abroad. Her commitment to building a strong “Tai textile identity” is not only about preservation, but also about developing these textiles to keep pace with modern times—transforming them into products with the potential to compete in today’s digital marketplace.
Expertise / Special Techniques
Applying Online Marketing and Digital Communication to Promote Woven Textile Works
The master artisan integrates online marketing and digital media communication to promote and expand the reach of woven textiles, using the following key techniques:
• Building an Online Textile Brand
Placing importance on establishing a strong brand identity for woven textiles across various platforms such as Facebook, Instagram, TikTok, and websites, to reach a wide range of target audiences both domestically and internationally.
• Storytelling Content Creation
Using photography, video, and written narratives to convey the origins, production processes, and cultural value of each piece of fabric—connecting emotionally with consumers and helping them appreciate the work.
• Modern Marketing Techniques
Examples include live-stream selling, influencer reviews, and interactive online activities, creatively combining local wisdom with technology.
• Contemporary Packaging and Brand Image
Beyond the beauty of the fabric itself, Dewa Thai Fabric also focuses on packaging, product presentation, and contemporary branding to reflect professionalism and appeal to modern consumers.
Challenges and Solutions
One of the key challenges faced by the master artisan at Dewa Thai Fabric Academy is adapting handwoven textiles to meet the diverse and ever-changing expectations of customers—whether in terms of design, patterns, colors, or product functionality. To remain competitive in the market, there must be continuous innovation and the creation of new patterns. Standing still or clinging to existing styles risks making the products outdated and unable to meet market demands.
The artisan places great importance on continuous learning—listening to customer feedback, observing market trends, and exchanging knowledge with younger weavers. Together, they design patterns and textile forms that are both contemporary and rooted in local identity. Additionally, the artisan experiments with transforming woven fabric into new product forms such as fashion apparel, home décor, bags, or uniquely designed gifts, thereby increasing product value and expanding the market sustainably.
Opinion on the Preservation and Development of Local Textiles
“I would like to see training programs on the use of technology and online tools to help expand the market reach of woven textiles, increase product value, and enhance the capabilities of weavers and entrepreneurs to keep pace with the digital era. Such initiatives would contribute to the sustainability of local textiles, both economically and culturally.”
264, Village No. 2, Na Kham Hai Subdistrict, Mueang District, Nong Bua Lam Phu 39000, Thailand
Tel.